Branding & Client Identity
A process-driven approach to creating the perfect identity in a competitive market.
A brand identity is made up of more than just a logo, color palette, and type treatment.
A brand’s identity can set apart an organization, a person, or specifically the product in relation to the company.
Our branding work is always process driven- crafting the best mix of elements to create the perfect identity to set you apart from other brands.
Whether you want to rebuild your existing brand or launch a new product or service, we will make sure your identity is as polished as possible.
Whether it is through identifying your target audience, generating eye-catching visuals and brand guidelines, or a combination of the two, we will make your brand story pop.
The Branding Process
- We develop a strategy to create your brand story, identify your market positioning, and define your target audience.
- We apply this directly to optimizing your acquisition strategy, as well as nurturing and engaging customers through the sales funnel.
- Through competitive shopping, perceptual mapping, competitor analysis, and a myriad of additional strategies, we will get to know your brand’s DNA and what makes you, well, you.
- We will leverage that data and roll out the visuals, narrative, and personality that will make your brand stand out from the crowd. We will help you grow beyond your goals, and look good while doing it.