SEO for B2B: 3 Reasons You Can’t Avoid It Anymore

SEO for B2B: 3 Reasons You Can’t Avoid It Anymore

SEO for B2B: 3 Reasons You Can't Avoid It Anymore Most B2B marketers know that SEO is valuable, but hesitate to tackle it because of time and budget constraints, or just plain not knowing where to start. But can you afford to skip SEO? Most likely not, according to these stats: 61% of B2B decision-makers start the decision making process with a web search. (Demand Gen Report) 77% of B2B purchasers say they won’t even speak to a salesperson until they’ve done their own research. (CEB) B2B brands that blog generate 67% more leads per month than those that don’t. (Social Media B2B) SEO can make one of the biggest impacts on lead generation and can easily be one of the most cost-effective channels for new lead acquisition. So, it’s time to get off the fence and make SEO a priority in your company. Here are three reasons why B2B marketers need to get serious about SEO: 1. Search Results for Many B2B Terms Aren’t Crowded Yet While SEO competition...
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B2B Lead Generation Strategies for 2018 & 5 Strategies to Completely Stop

B2B Lead Generation Strategies for 2018 & 5 Strategies to Completely Stop

B2B Lead Generation Strategies for 2018 & 5 Strategies to Completely Stop It is the time to re-evaluate what lead gen strategies are worth keeping and which outdated habits should be kicked to the curb fast. Certain strategies, like content marketing and SEO, are enduring no-brainers that will continue to allow you to thrive in 2018. Others are pushing their way to prominence thanks largely due to shifts in how your audience desires to be engaged with on and offline. The big secret to effective lead gen in 2018 is knowing when to adapt to newer trends that work and are increasingly relevant, and when to optimize those marketing strategies that may need a tweak or two. In this blog, I’ll show you lead generation strategies you should adopt or hold on to for 2018 and the strategies you need to let go of to stay on top in the new year. Do: Take a Second (and Third) Look at Mobile Marketing As of 2015,...
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6 B2B Email Marketing Tips

6 B2B Email Marketing Tips

6 B2B Email Marketing Tips Content and social media marketing are excellent means of nurturing leads through the sales funnel, but they have their limitations. Getting site content in front of leads requires high search rankings for relevant keywords, and social media posts have a short lifespan and heavy competition. There is no guarantee that leads will discover content published on these channels. There is a way to increase the likelihood that content created for leads will be consumed: email marketing. By adding modern email marketing strategies to existing lead nurturing efforts, you can deliver relevant content and personalized communications directly to leads on a channel they monitor actively. 1. Target Using an Account-Based Marketing Approach Email blasts are dead. Modern email marketing utilizes targeted and personalized communications to win over—rather than run off—recipients. Today’s email marketing best practices are less like social media marketing and more like account-based marketing. To earn engagement, emails need to cater to each lead’s specific needs. To cater specifically to...
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5 B2B Marketing Tips for a Dimensional Press Release

5 B2B Marketing Tips for a Dimensional Press Release

5 B2B Marketing Tips for a Dimensional Press Release Today’s digital marketplace offers B2B marketing professionals a plethora of tools and channels to distribute messages. However, the quickly expanding net also provides challenges. Internet users have dynamic activity patterns and today they spend more time on the web than ever. A 2010 study by Forrester research found that online viewing now equals that of TV viewing. The average U.S. consumer spends 13 hours a week on both. They have become the drivers of the buying cycle rather than passengers on the sales train. They are smarter and tougher to convince. But the good news is there are a lot of opportunities in the marketplace and with a little creativity; a well written and distributed press release can turn into a successful marketing campaign. Consider these 5 B2B marketing tips for press release success: 1. Use Social Media for extended reach – Sites such as Facebook, Twitter and LinkedIn are great outlets for extending your carefully-crafted...
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What are the Benefits of Account-Based Marketing?

What are the Benefits of Account-Based Marketing?

What are the Benefits of Account-Based Marketing? If you’ve been keeping up with digital marketing trends, then account-based marketing is most definitely on your radar. In fact, you’ve probably heard about it so often that it may have started to feel like just another buzzword. But account-based marketing is not to be ignored and it’s not just another buzzword. Buzzwords become dated terms as time passes, but it’s just the tip of the iceberg for ABM as more B2B marketers than ever are realizing its significant impact and value. Why Is Account-Based Marketing Gaining Traction? At its core, account-based marketing (ABM) is a targeted strategy that focuses on delivering personalized programs, messages, and content to select companies, and the leads within them, in an effort to engage them and move them towards a goal—whether that’s an initial sale, cross-sell or upsell, contract renewal, or even advocacy. While it’s not a new concept, ABM is experiencing a resurgence and gaining momentum because of recent technology innovations that allow...
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