Content Marketing & Lead Generation
We’ll Plan & Create Content For Each Stage Of Your Funnel
Awareness - Consideration - Decision
Our Content Marketing Strategists take a scientific approach to content campaigns, using hard data to craft the perfect strategy for any client’s goals. Content strategy is the backbone behind every deliverable created to ensure only high-quality content is put in front of your target audience.
Content marketing is the most cost-effective and analytics-driven method for reaching new clients on their terms.
At Elite Marketing Solutions NC, every content marketing strategy is customized from scratch, backed by historical performance metrics, competitor analyses and future goals.
Marketing, at its core, is impossible without content. That’s why every asset should serve a very specific purpose within a larger campaign.
If it’s content, we create it.
If it’s digital, we measure it.
We tap into a database of SEO, SEM, UX, analytics and audit tools to uncover every strength and weakness of your brand and those of your core competitors.
Content Marketing ROI & Analytics
The numbers don’t lie.
If your content is performing well, it can still be improved. If it’s subpar, it must be optimized.
We cycle real-time metrics directly into the content creation process so that all assets directly map to your commercial goals. This fact-fueled model means you’re able to speak your customers’ language, outrank competitors in search and understand every bit of data associated with your site.
All strategists and project managers are trained on Google Analytics and have years of experience working with other analytics platforms like HubSpot, SEMrush, Moz and more.
We track all deliverables, adjust tactics as needed and capitalize on all business opportunities.
There’s ROI behind every decision, line of copy and distribution tactic, and it’s our job to deliver that to you.
Using top digital tools and leveraging the collective expertise of dozens of in-house strategists, we know what works and what doesn’t.
Generate Leads, Close Sales
A united marketing and sales department isn’t just an aspiration. It should be a business objective that’s executed on every day of the week.
Content marketing is a powerful link between sales and marketing, as it fulfills the primary goal of all companies: winning new business.
Content is a lead-generation machine, driving top-of-funnel traffic into lead-scoring and -nurturing systems that sales teams cycle into their outreach programs. Successful content marketing turns site visitors into buyers, which requires the lateral participation of your company’s top marketers and sales reps.
On average, just 0.75% of leads result in closed revenue, and lead quality is marketers’ top hurdle.
Your strategist targets high-value leads and customizes content recommendations to convert those leads in as few touchpoints as possible. And it all starts with content.
Shorter sales cycles and faster deals? Sounds like a win.