B2B Retail IT


That’s the increase in marketing qualified leads (MQLs) and sales qualified leads (SQLs) we have consistently achieved for our client in the B2B Retail IT market.

In three months, we increased their visibility by 63% and their qualified leads by 86%. We work deep into their sales funnel and continue to influence prospects through the funnel.

We were retained to overhaul the B2B lead generation for a multi-location retailer. Our work covers the digital spectrum, and within months we began to infuse their deal pipeline with amazing opportunities.

Key strategies encompass:

  • Lead generation – With a multi-pronged approach to fill & nurture top of the funnel and middle of the funnel prospects for a full nurturing cycle.
  • SEO and SEM – With concise paid and organic campaigns to position the organization as worthy of page one search results.
  • Content marketing – Capitalizing on an inherent knowledge leader in the industry, with a targeted content strategy to elevate the organization’s profile in the market.
  • Marketing automation – With efficient automated workflows to allow the organization to scale with minimal friction.
  • Lead nurturing – Through deep work into the sales cycle freeing up the sales department to focus on bottom of the funnel deals while continually replenishing the opportunity pipeline.